Digital Marketer Content Strategist Producer
Hello! I'm a veteran marketing professional with experience in digital marketing, content strategy, and audio & video production. I have worked in tech, outdoor recreation, hospitality, and apparel.
I’m an empathetic leader and type A organizer who is passionate about building brands through storytelling and unique marketing campaigns.
Skills + Services
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I will help you define target audiences, create a comprehensive channel strategy, and manage production for digital, print, and out of home marketing channels.
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I will develop show and episode ideas, manage all aspects of production, and create marketing plans to reach your engagement goals.
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I will develop comprehensive and creative marketing campaigns and GTM strategies to reach established KPIs and brand building objectives.
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I will put together ideas and pitches for branded content and partnership campaigns, manage client relationships and project production, and create data-driven campaign summaries.
Previous Work
Podcasts
I was hired to build REI Co-op Studio’s podcast program from the ground up. I acquired shows that aligned with REI’s values and mission, developed podcasts from scratch, managed teams of hosts, editors and writers, and was responsible for production, budgets, contracts, marketing, ad sales and partnerships. Over the past 5 years I created a suite of shows with over 7 million downloads (and growing). Take a listen!
Examples:
Branded Content
Working with REI vendors and strategic partners, I spearheaded a branded content program that leveraged REI’s best in class content team to create unique campaigns that told our partner’s brand stories in an authentic, relevant way to engage with their target audiences. I managed production, product integration, and GTM planning. I worked directly with the partners to understand their campaign goals and developed creative concepts to bring that to life through content.
Examples:
Marketing Campaigns
At both REI and Uber I have had the opportunity to work on national brand campaigns. I believe creativity and authenticity go a long way in marketing, as well as creating something where the audience can see themselves in the moment. Through these unique marketing campaigns, I was able to provide a helpful service (UberPEDAL), celebrate a cultural moment (It Gets Better) and encourage adventure (The Long Way South).
Examples: